From Escape Rooms to Global VR Leader

From Escape Rooms to Global VR Leader

26/11/2025
Our founder went from launching his first offline escape room in Russia to running international VR projects in 50+ countries — and he’s sharing the real story.

In this interview, he reveals:

  • How they paid off their first escape room in just two months;
  • Why they hit pause on VR in 2016—and what finally changed by 2018;
  • How one player coming back five times completely flipped their game design;
  • Why their product today isn’t just a game, but a full ecosystem;
  • Real case studies. Honest mistakes. And a strategy that works—even in malls with low ceilings.

Read the full interview
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